Shopping & Retail
Park Circle’s Sweet Spot
Some stores are as much a product of the space they occupy as they are a part of it. When Sally Hester—a new grandmother, longtime Park Circle resident, and retired nurse looking for her next chapter—noticed more and more young families moving into the neighborhood, inspiration struck, and Sweet Peas Kiddos Shop was born."My mission is to provide a children's shop that is affordable and comfortable," she says…
Some stores are as much a product of the space they occupy as they are a part of it. When Sally Hester—a new grandmother, longtime Park Circle resident, and retired nurse looking for her next chapter—noticed more and more young families moving into the neighborhood, inspiration struck, and Sweet Peas Kiddos Shop was born.
“My mission is to provide a children’s shop that is affordable and comfortable,” she says. “It’s a spot to make a community tighter for local families and provide clothing and accessory options that are desirable in the Park Circle area.” Hester pays close attention to how local parents are dressing their babies and toddlers, curating styles that reflect the neighborhood she calls home.
“The Park Circle area is unique with its community of like-minds,” Hester adds. That’s why she stocks sustainable fabrics and thoughtfully selected brands that appeal to the fun, quirky, community-minded spirit of Park Circle.
Sweet Peas is celebrating its second anniversary this autumn with a move just across the street from its original location. While the address may be changing, the heart of the shop remains the same: a cozy boutique where little ones are encouraged to play while parents browse, and even four-legged family members are greeted with treats waiting behind the counter.
Despite the success of her boutique, Hester remains remarkably humble. She recently received the 2026 Mom’s Choice Award for Best Baby Store and was also a finalist for Best Children’s Clothing, yet she’s quick to credit the people around her. “I was blessed to have such a good community of family and friends,” she says. “I kind of wonder who stuffed the ballot box for me to receive this award, but this is definitely a high point for my shop.”
And if you stop by with little ones in tow, there’s one more unexpected perk. “Previously I was a nurse for almost 30 years,” Hester says. “So if you can’t find an item in the shop to purchase, no problem, maybe I can tell you what rash your child has!”
That’s Sally Hester in a nutshell: equal parts entrepreneur, caregiver, and neighborhood cheerleader. It’s the perfect combination for a children’s boutique that’s become as much a part of Park Circle as the families it serves.
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