The Human Side of Marketing

The Smart Marketing Advertising Agency was born out of the need for businesses to have access to strong marketing support without the need for a large corporate budget. Founder and Operational CEO Tonya Childs has a passion for helping small and mid-sized local businesses compete. She knows that when the story your business tells across multiple platforms is cohesive, the audience you’re aiming to reach will better find you.

Smart Marketing positions itself around helping businesses grow through branding, websites, digital marketing, and advertising. Instead of businesses managing separate vendors for each of these, Smart Marketing was built as a full-service agency, bringing creative and strategic marketing together under one roof. Through creative solutions, innovative strategies, and genuine partnerships, they help brands tell their stories, connect with their customers, and achieve lasting success.

“I have so much heart and passion backing Smart Marketing,” says Childs. “I love the company as much today as I did in 2010, when I first started Smart from my dining room table. That love and passion transfers to my employees, and their love for what they do transfers to our clients’ success. Ultimately, we want to help and grow their businesses, doing whatever it takes.”

But the company is more than just a marketing partner and growth accelerator. Giving back has always been at the heart of Smart Marketing Advertising Agency. The agency believes success is not just measured by business growth but by the positive impact they can make in the lives of others and the communities they serve. Through Smart Marketing’s Give Back initiatives, the agency proudly supports local organizations, nonprofits, and community efforts that make a meaningful difference.

For Childs, giving back is more than a company initiative. It’s a personal calling. She believes that when businesses are given the opportunity to grow and succeed, they also have the opportunity and responsibility to lift up others along the way. “My passion for serving others comes from my faith and my belief that the opportunities and success I have been blessed with come with a responsibility to help others,” she says. It’s why she was recently recognized as a Heroes of Hope and Remembrance recipient, reflecting her continued commitment to serving her community and honoring those who have made an impact.

Childs sums it up by saying, “Pray boldly. Work faithfully. Dream big. Don’t stop when you’re tired, stop when the goal has been achieved.”

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